Rush to the Bank

At lunch today I was reading The New York Times business section. On the front page of that section there’s a big photo of Rush Limbaugh (not available online) and an article that reveals his newly negotiated income. I don’t mind saying it grossed me out.
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Limbaugh, who has 20 million listeners a week on 600 stations, signed a new eight-year contract for $400 million. His $50 million a year paycheck represents a raise of about $14.4 million a year over his current contract.
Sean Hannity and Glenn Beck, conservative mouthpieces number two and three, respectively, also make insane salaries. It’s not the money that bothers me. It’s just hard for me to understand how their brand of conservative vitriol is so attractive to a mass audience, and thus to advertisers.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.