This new campaign from TDA in Boulder aims to separate Rudi's Organic from the "healthy-looking, healthy-sounding" supermarket breads. …
The Oracle of Omaha’s Blessing (And Cash) Come In Handy
Today's a good day to be Goldman Sachs. Warren Buffett, the wisest investor in Stock Market history, just gave the firm a vote of confidence like no other. Nothing talks like money, and Buffet's firm, Berkshire Hathaway, just put $5 billion on the table. Buffett says Goldman Sachs is an exceptional institution. "It has an unrivalled global franchise, a proven and deep management team and the intellectual and …
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With CP+B’s Help, Microsoft Plays To Its Masses
Dave Knox, a brand manager at P&G, says, "I think the 'I’m a PC' campaign is a brilliant move by Microsoft to shore up Middle America...The new Microsoft ads work because they focus on what brings us together instead of what sets us apart." That's an interesting take, especially at a time when politicians are scrambling to do the same. Again, I'll ask (rhetorically) why more political campaigns don't employ general …
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Using Cash To Find Quality
One of the reasons people enter consumer generated content contests is for the recognition. Now, thanks to a new Super Bowl promotion, would be directors can enter for the money. According to The Wall Street Journal, PepsiCo is offering $1 million to anyone who can create a Super Bowl commercial for its Doritos tortilla chip brand that trumps all other ads in viewer rankings during the annual gridiron …
More Free Media
Slacker Uprising, the new film by Michael Moore, is available for free download starting today. DVDs are also available for $9.95. Such releases are more common in the music industry, where artists like Radiohead and Trent Reznor have experimented with alternative release and pricing schemes. "This is being done entirely as a gift to my fans," Moore said. "The only return any of us are hoping for is the largest …
This Blood’s For You
Here's an ad for a fictitious product being used to sell a very real TV show on HBO. The marketing team supporting TRUE BLOOD, HBO's new television series, asked ...And Company for a campaign that leveraged the fictional beverage, TRU BLOOD. The agency designed and executed a sequence of print and out-of-home advertisements that promoted the pseudo-blood beverage in the form of a contemporary liquor ad, replete with …
Major League ROI
Ad Age is running an interesting article on CandyStand.com, the popular gaming site created by Wm. Wrigley Jr. Co. Wrigley is now selling the site to Funtank, a branded gaming and entertainment publisher. In my "Content is King" view, this is precisely what brands need to strive for today. Create media properties, not advertising. Then, if/when the content becomes popular enough, brands have the option to sell the …
How Dumb Some Ads Must Look To Cash Poor Households
Ed Cotton of Butler Shine and Stern says it's a challenging, but exciting time to solve marketing problems. Brands needs to understand that the world has changed and the hopes and dreams they promised to consumers might ring rather hollow today. Brands need to get practical. They need to be smarter. They need to get the current mindset and tailor their offerings to meet current needs. Obviously, value takes on new …
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