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David Burn

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Let’s Not Get Carried Away With All the Tweaking and Testing

Digital media is trackable and malleable. These two facts are creating new opportunities in marketing services and a degree of tension in Old Adlandia. According to The New York Times, "a new breed of companies" is emerging to tweak the hell out of online creative. They create hundreds of versions of clients’ online ads, changing elements like color, type font, message, and image to see what combination draws clicks …

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We’re Only Six Thousand Five Hundred Days In

This video below is better after you stretch your mind a bit. So here's some poetry. Poetry Is a Destructive Force by Wallace Stevens That's what misery is, Nothing to have at heart. It is to have or nothing. It is a thing to have, A lion, an ox in his breast, To feel it breathing there. Corazon, stout dog, Young ox, bow-legged bear, He tastes its blood, not spit. He is like a man In the body of a violent beast. Its …

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If Chaos Makes You Uncomfortable Stay Away From The Machine

I've worked at a high tech B2B agency, a big sales promotion agency, general market agencies, and an event marketing agency that operates like a design shop. I've never worked for a digital agency, although I'm certainly open to it. Here's what Robert Rasmussen, newly named ecd innovation at Bartle Bogle Hegarty/New York thinks about the differences: The main difference between a digital and traditional shop, he …

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Pepsi Max Commits Brand Suicide

Brand Flakes for Breakfast points to this Pepsi Max campaign posted on AdGoodness. The works comes from BBDO, Düsseldorf. A person named "scarabin" commenting on AdGoodness says, "this is FUCKED UP. there are 35,000 suicides in america each year. this is an incredibly callous way to sell a can of soda." Agreed, but this creative is also strategically dead on, and it delivers the brand promise—that there's just this …

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Rose Isn’t Much of A Pepper

Axl Rose of Guns N' Roses is taking legal action against Dr. Pepper. The singer is upset about the soda makers botched giveaway associated with the release of his band's "Chinese Democracy" album. According to Ad Age, Rose's lawyer Alan Gutman "pounced on the soft-drink marketer, claiming it failed to deliver on its promise to give out the free sodas, turning what began as a great public-relations stunt into a …

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Something Is Happening Here, But You Don’t Know What It Is

Ideas can come from anywhere. How many times have you heard that one? Richard Huntington of Adliterate has heard it one too many times and is therefore out to rebut this "pernicious and destructive cliche." Maybe the odd idea can come from anywhere but from whom are breathtaking strategic, creative and executional ideas more likely to come? Who is more likely to be the architect of a ground breaking piece of …

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