Northwestern University's Media Management Center commissioned a study from innovation expert, Annette Moser-Wellman, to assist news organizations with adapting to the rapid fire changes taking place in their industry. Six Competencies of the Next Generation News Organization (pdf file) looks at emerging technologies like androids, sensors, interactive TV, WiMax, the Semantic Web and more. Then Moser-Wellman frames …
A Window Into the Pain People Are Feeling
Republic Windows & Doors and Bank of America are facing a stiff PR challenge from organized labor that seeks to paint them as modern day Scrooges. According to Associated Press (and other sources) 200 factory workers are staging a sit in at Republic's Chicago manufacturing plant, protesting their abrupt firing last week. The workers--some of whom have 25 years of service at this company--are demanding severance and …
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Outstanding Mission Statements: 14th in a Series
Burgerville, a regional quick serve restaurant with 39 locations in Oregon and Washington, has a different way of looking at the business they're in. Our mission, "Serve With Love" is about choosing to be the difference with each other and our guests. When you visit us, we commit to serving you from our mission with our actions. You can count on us to be the difference and: Reach out Start a conversation Share a …
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Spotlight On NW Creative: Free Geek
Free Geek is a non-profit organization in Portland that recycles computer parts, teaches people to make their own computer and provides said computers to people in need. In other words, their mission is about preserving the environment and economic justice/bridging the digital divide. Good stuff. …
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Have Data? Display It For Maximum Benefit.
New York Times Sunday Magazine writer, Virginia Heffernan, examines what it means to be a content creator in today's suddenly democratized media environment. We have to develop content that metamorphoses in sync with new ways of experiencing it, disseminating it and monetizing it. This argument concedes that it's not possible to translate or extend traditional analog content like news reports and soap operas into …
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Drinking To Our Demise
While you do not want to be on a car account today, working on just about any brand in the adult beverage category provides a degree of comfort. Take Brown-Forman's Jack Daniel's Tennessee whiskey--the product is flying off the shelf at retail and on-premise. Investors generally regard spirits as a stable product in tough economic times and they drove the company's shares 9% higher on Friday to $48.34, according to …
Invest in the Brand Experience and Story
Barry Judge, Chief Marketing Officer at Best Buy, is offering up three principals for "marketing in a tough economy." Seek out pockets of demand, and invest “Sweat” your marketing assets Invest in the brand experience and the brand story I like the last one. That's what we're in business to do. …
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Set The Net Free!
Let's talk infrastructure. Is there any doubt that the nation's citizens and small businesses would benefit greatly from a basic free wireless internet service? According to The Wall Street Journal, outgoing Federal Communications Commission Chairman Kevin Martin has little doubt in his mind. In fact, he's pushing for action this month on a plan to offer free, pornography-free wireless Internet service to all …
