Outstanding Mission Statements: 14th in a Series

Burgerville, a regional quick serve restaurant with 39 locations in Oregon and Washington, has a different way of looking at the business they’re in.

Our mission, “Serve With Love” is about choosing to be the difference with each other and our guests. When you visit us, we commit to serving you from our mission with our actions. You can count on us to be the difference and:

  • Reach out
  • Start a conversation
  • Share a smile
  • Create a memory
  • Inspire hope

Burgerville also continually looks for ways to deepen the company’s commitment to fresh, local and sustainable practices.
This isn’t some earthy crunchy granola maker, it’s a hamburger place. Granted one that serves a progressive community, but still.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.