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David Burn

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Intel Plays Well In Aggregator’s Sandbox

I appreciate Julia Briggs blogging about Intel's partnership with POPURLS. The result--POPURLS Blue Edition--aggregates news with Intel's core audience in mind. Briggs says, "People reading blogs are looking for information and are experts at consuming content. Give them more content to consume! But tie it back to your brand." These type of content partnerships offer a bright future for brands willing to make the …

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If You Publish A Newspaper Today, You’re A Change Agent

Katharine Weymouth, Publisher of The Washington Post sent out a company wide email yesterday, titled "The Road Forward." Here's an excerpt: To expand our revenue base and diversify our business model, we must look for opportunities to create new products, especially in the areas where business and policy intersect. These may include the hosting of specialized conferences for business decision makers with a stake in …

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Toyota Works Its Way Into The Fabric of America (and there’s nothing wrong with it)

Jeremy Greenfield of Adfreak looked at the work above from Toyota and fell into the nationalism trap. This fall, Toyota took to the road with Saatchi & Saatchi and visited select high-school football teams across the country for Line of Scrimmage, an ultra-folksy take on what's goin' on in small-town America, the last safe haven for freedom-loving car buyers. What will happen to GM if there are no football moms left …

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Feed Your Style Diet

Diet Coke is investing in lifestyle content via their new Style Series. According to Ad Age, the first episode in the series went down like this: Filmed in Times Square, the series debut featured a performance from R&B singer Robin Thicke, the exclusive premiere of Rihanna's new e-film for Gucci, and an interview with designer Cynthia Rowley. Hosted by Josh Zepps and Rachel Zalis, former West Coast editor of …

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Digital Means Dollars

Laura Oppenheimer of The Oregonian called around to see how things in the Portland agency scene are progressing in this time of tumult. Here's one factoid she uncovered that I find interesting. The state is home to more than 300 advertising firms that employ 1,900 people. The average wage, according to state figures: a cool $64,000. One of the conclusions Oppenheimer draws is that digital firms may benefit, as …

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Pull It Together

How do ideas spread? Some say they spread virally. Others say key influencers are central to the spreading of ideas. Dr. Alex Bentley and Mark Earls have another theory. Bentley and Earls believe "herd-like copying" is the human behavior marketers need to more fully understand. Their message, radically simplified for our purposes here is this: "Stop thinking about marketing as something you do to people and start …

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