According to Ad Age, two of the industry's premier creative shops are vying for more frequent flier miles, lunch at Ted's and various late night escapades into greater Atlanta. Creative hotshops Wieden & Kennedy and Bartle Bogle Hegarty are facing off in a pitch for marketing duties on Coca-Cola's Sprite brand, according to executives close to the matter. Independent Wieden, which is pitching out of its New York and …
Promotion? Not In Your Future
Dave Herbert, 32, and brother Joe, 33, two aspiring filmmakers from Indiana are in the money. They won one million dollars from Doritos, after the snack food brand decided to air the brothers' "consumer" generated spot during the Super Bowl. The winning spot, made for less than $2,000 and filmed at a YMCA, shows a man using a snow globe as a crystal ball. He lobs it though the glass on a vending machine after …
People Will Pay For Mission Critical Information. It’s Time To Provide That Content and Charge For It.
Steve Brill authored two books, founded American Lawyer magazine and took the leap into cable television. He's the creator of the now-defunct Court TV, but he may be best known in journalism circles for the publication that carried his name, Brill's Content. American Journalism Review asked Brill what newspapers need to do to survive. "The central economic challenge of a newspaper is printing and delivering the …
It’s Advertainment, Get Used To It
USA Today looks at the MacGruber spots from Pepsi and Saturday Night Live--which ran Saturday night during SNL and again on Sunday during the Super Bowl--offering a bit of clarity for media consumers who might need it. ...all were paid commercials by Pepsi, made in collaboration with producer Lorne Michaels of Saturday Night Live. The segments weren't product placement, but commercials paid for by Pepsi and produced …
Honeyshed Shutters
"People tolerate advertising to get to the content. Well, I don't see why advertising can't become the destination and the content." -David Droga David Droga, a well respected man in ad circles, took a big bet with Honeyshed--the content meets online shopping space he created with help from Smuggler and funding from Publicis. Unfortunately, it's a bet he lost. According to Ad Age, Droga sticks by his concept. "It's …
Self-Promo Ad #5
I've spent many years working closely with brand managers at Coors, Diageo, Camel, and other top tier consumer brands. Which is great. But now I'd like to apply my knowledge in a slightly different arena. I want to help my friends who run businesses (and other people who run businesses that I'd like to be friends with) develop content strategies for the social Web. I'll also help develop traditional marketing …
The More Appealing the Core Offering, The Easier It Is To Promote
LA Times is running a story about the Navy upgrading its housing for junior officers in San Diego, Jacksonville and Norfolk. To boost morale and reenlistment rates, the Navy and a private development firm have opened the first phase of Pacific Beacon, a $322-million high-rise housing project at Naval Base San Diego. Four 18-story towers now surround a quad on what was once the base's par-3 golf course. At full …
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Studying Shoppers
Looking for insight into how brands can entice frugal shoppers, Susan Berfield of BusinessWeek sat down with environmental psychologist Paco Underhill, author of Why We Buy: The Science of Shopping and Call of the Mall: The Geography of Shopping. In the written piece for BusinessWeek, Berfield takes Underhill to a Whole Paycheck where he sees much that meets his approval in the way of signage. We walk by a small …
