I'd like to welcome Rumblefish into the Friends of AdPulp family. I had coffee last fall with Paul Anthony, CEO of the sonic branding and music licensing concern. I pitched him on AdPulp, among other things. What can I say? Dawn Leonetti of Rumblefish then worked with me to get two new banners in place here. So please, support our sponsors. Click their banners and buy their products and services. They're good …
A Mile High But Not Very Deep
"I have seen amazingly creative people come to Denver and begin to coast, and then sink like a stone." - Felix Every once in a while, Felix at The Denver Egotist likes to really get going on the issues of the day. For some creatives working in Denver's agency scene, that means trying to measure up to the big boys on the coasts. I worked in Denver twice, so I know the feeling. Here are some of Felix's thoughts on the …
Maneuverings
Tomorrow is a big day in magazine publishing--the Sports Illustrated Swimsuit Issue hits the newsstand. DIRECTV is ready with a two-page spread. "Couch Sutra" borrows (perhaps a bit too much) from the Kama Sutra, an ancient Indian spiritual text famous for its detailed illustrations of human sexual behavior. In this bastardized version meant to sell satellite TV, the creative team from Deutsch Los Angeles offers up …
Your Core Customers Are Everything
Mass marketing. That's our game. But it's a game with fewer fans in seats today. Those fans have wandered off to other more intimate settings. They may never come back. The New York Times shows us one company coming to grips with these new terms and how it is adjusting itself. "Mass for us is a business that doesn't work," said Tom Ascheim, Newsweek's chief executive. "Wish it did, but it doesn't. We did it for a …
A Simple Pleasure One Can Afford
Consumer Reports taste tested 19 ground coffees and the results are encouraging for value conscious caffeine freaks. The best tasting of the bunch was Eight O'Clock Coffee 100 percent Colombian at $6.28 per pound. Consumer Report's coffee experts deemed it a complex blend of earthy and fruity, with a bright, pleasing sourness -- a good thing in coffee parlance. Following Eight O'Clock and also ranking Very Good were …
Info Soldiers Battle For Our Hearts And Minds
Giving new life to the phrase "PR operative," the Pentagon is busy spending money to shape opinion at home and abroad. How busy? An Associated Press investigation found that over the past five years, the money the military spends on winning hearts and minds at home and abroad has grown by 63 percent, to at least $4.7 billion this year, according to Department of Defense budgets and other documents. That's almost as …
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The Times Ain’t Scared
The New York Times is inviting developers to mess with its data. On Wednesday, Derek Gottfrid announced on The Times "Open" blog that programmers and developers can now easily access 2.8 million news articles going back to 1981 via the new Article Search API. Mathew Ingram at Gigaom wonders why people in journalism aren't screaming about this from rooftops (because it's such a big deal). It's possible that this kind …
A Man And His Marker
Once upon a time, I used to cut out photos, captions and headlines from the newspaper and rearrange them to make a totally new statement. I'd often follow the newly formed thought with lines of verse, making for a rudimentary media mashup. Austin Kleon, "a writer who draws" is up to something similar. He takes newsprint and marks it out with a Sharpie, leaving a few key phrases visible thereby constructing new …
