A Simple Pleasure One Can Afford

Consumer Reports taste tested 19 ground coffees and the results are encouraging for value conscious caffeine freaks.
The best tasting of the bunch was Eight O’Clock Coffee 100 percent Colombian at $6.28 per pound. Consumer Report’s coffee experts deemed it a complex blend of earthy and fruity, with a bright, pleasing sourness — a good thing in coffee parlance.
Following Eight O’Clock and also ranking Very Good were two Midwest brews: Caribou Coffee Colombia Timana, at $11.76 per pound, and Kickapoo Coffee Organic Colombia, at $14.33 per pound. Both had fruity aromas and beat an array of larger players among regular coffees. But both come at a hefty price.
Starbucks Coffee Colombia Medium, $11.53 per pound, didn’t even place among the top regular coffees.
[via Galesburg Register-Mail]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.