According to Ad Age, the digertati are slated to be in Cincinnati on March 9th for "Digital Hack Night" at P&G headquarters. Some of the biggest names in digital and social media -- including top executives from Google, Facebook, MySpace and Twitter -- are expected to attend. "It is about learning and engagement, and we're inviting in a broad range of digital people," a P&G spokeswoman said, including agencies and …
Spotlight On NW Creative: I2PA
Rogue Ale's Imperial India Pale Ale (I2PA) has received 25 awards for what's inside the bottle. Now, they've received an award for the bottle. Rogue's 750ml black ceramic Imperial bottle was one of the two packages to win a Gold Medal at BEVERAGE WORLD'S 12th Annual Best in Beverage Packaging contest. The Other Gold Medalist was Pepsi Raw. Celebrating its second century, Rogue Ales is an Artisan Varietal Brewery …
Where the Money Is: Real Products And Services
Daniel Lyons, a.k.a. the blogger formerly knows as Fake Steve Jobs, writes in Newsweek that it's hard to make money from blogging. He calls it a "high-tech fairy tale" and reports that he only earned $1,039.81 the month when his identity was revealed by The New York Times and his site was visited by 1.5 million people. Lyons also points out that Technorati estimates that bloggers who run ads earn an average of $5,060 …
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Return of the Hitchhiker III
Bartle Bogle Hegarty for Johnnie Walker: An ad for a Belgian charity: Be careful out there. Hitchhiking can be a rough sport. …
Hunt Adkins Sings Bard’s Song
Hunt Adkins recently launched work for their client Bard's Beer. The only gluten-free beer that uses malted sorghum, Bard's Beer was originally created for people who are gluten-intolerant or who prefer a gluten-free diet. As the agency of record for Bard's, Hunt Adkins was tasked with creating a new identity system, packaging, in-store signage, print advertising and a fully redesigned website. Here's a look at some …
Good Ideas Don’t Die, They Get Cleverly Repurposed
Steve Hall of Adrants is involved in a new project with Blurb, Ammo Marketing and Henry Grey PR. It's called Killed Ideas. The project, in a nutshell, seeks to collect the best "killed ideas" from creative teams in advertising and publish them in a book. "I'll be vetting and selecting the fifty which will appear in the book so I'm kinda excited to be involved," says Hall. Beginning today, frustrated creatives can …
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Bore Me Once
Science fiction writer David Niall Wilson offers "ten thoughts about the internet," all of which are spot on. Here's his sixth point: Entertainment, laughter, things that make people return happily to your section of the universe - these are the best tools at your disposal. Lolcats has a very simple site with a million unpaid comedians drawing their traffic. It works. Corporate sites are like the old rabbit fur …
Nike Loves Strong Women, Strong Women Buy Gear
Adweek is showcasing the McKinney-produced Nike film shown above. The video promotes an online competition called GameChangers: Change the Game for Women in Sport. It's a joint effort from Nike and Ashoka, a nonprofit community of social entrepreneurs. It's the second year in a rown the two have teamed up in a global search for sports programs that help create social change. …
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