Where the Money Is: Real Products And Services

Daniel Lyons, a.k.a. the blogger formerly knows as Fake Steve Jobs, writes in Newsweek that it’s hard to make money from blogging. He calls it a “high-tech fairy tale” and reports that he only earned $1,039.81 the month when his identity was revealed by The New York Times and his site was visited by 1.5 million people.
Lyons also points out that Technorati estimates that bloggers who run ads earn an average of $5,060 per year.
Over at Copyblogger, a site that helps publishers develop content monetization strategies, Brian Clark argues that mass media is done, thus, ad-based revenue models are far from adequate.

Mass media is a historical aberration. For a short 70-odd years of human history, a relatively small group of people told us what to think and what to buy, and we were expected to passively accept it.
That’s not how things worked for thousands of years before, and that’s not how it’s going to work in the future. Clinging to the precepts of a brief period of weirdness may not be the best model to guide us.

Sonia Simone, Senior Editor of Copyblogger says online businesses need to “solve actual problems.”
Clark’s a believer in selling products directly to one’s online audience. I’m good with that. Dear AdPulp audience, what would you like to purchase here?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.