There's nothing new under the GOP's obscured sun. Here's the Trump campaign's latest attempt to enter Willie Horton territory, and incite the most blatant racists in American to vote their "conscience" this November. Biden's campaign donated money that helped bail violent criminals out of jail, including a serial rapist and a rioter who tried to kill cops. The radical left that controls Biden literally endangers …
Biden Our Time Until January 2021
Television advertising makes a big difference in national elections. People with little time or little inclination to dive deep see the campaign's commercials and these spots define the candidate and their platform in a span of seconds, not hours. Joe Biden's team is doing a smart thing, communications wise, at the moment—they're focusing on the voter more so than the candidate. Let's watch and …
Uncle Cooper Says “Go With The Coopers”
Fallon and Cooper Tires created a new spokesman for the company. His name is Uncle Cooper, and Uncle Cooper knows a lot about tires. https://youtu.be/9K9kF2N0SXs There are several explanatory videos like the one above in this campaign. Uncle Cooper was inspired by consumer research which revealed that consumers lack confidence in their tire buying decisions. Drivers also reported that despite a wealth of …
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Find A Mentor, Forge A Path: How People In Trades and Guilds Transfer Knowledge
Academy Award-winning director, Kathryn Bigelow, learned how to be an artist in the world from a strong mentor. Now, Rolex is doing us the favor of capturing her thoughts about her mentor (Lawrence Weiner) and mentoring's role in the development of an artist. https://youtu.be/q_U4ZXwowB4 Rolex features a print interview with Bigelow too. She offers this gem, among other insights: A great work of art surprises …
Not Compassionate: Medical Marijuana Patients Face Pointless Barriers in Texas
The Texas Compassionate Use Program was first established in 2015, allowing the use of high-CBD, low-THC cannabis oil only for Texans diagnosed with intractable epilepsy. Though legal, marijuana is still classified as a Schedule 1 drug and is not covered by insurance. As a result, the cost for treatment can range from $250 to $1,000 per month depending on the patient and the severity of the condition. “Medical …
Chemistry Rules the Relationship, Inside and Outside the Agency
Who is the most important player on the agency team? The creative director who is responsible for making the work? Or the account director who consistently sells the work and thereby keeps the agency doors open and people employed? The Best Creative Leaders Are Account Service Pros In a small shop, the partners often come from a creative background and then work their way into rainmaking and client service. For …
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There’s A New School In Ad City, It Is Free To Attend and “Unapologetically Black”
Access—you can't get there without it. In the advertising agency business, access has been afforded to the few. The industry is elite by design. The people on the inside ask those on the outside to "break-in," if they can. The entire set up is adversarial from the get-go. Yes, there's talk of a meritocracy for creatives and that's what it is—talk. In reality, aspiring creatives learn to mimic award-winning work …
What Is Great Writing, And Where Do Great Design Ideas Come From?
Writing and design—these are the core skills that propel the communications industry forward. Without excellence in writing and design, we would have no great books, films, or architecture, and our advertising would be a complete waste of time and money. Thankfully, there's a universe of talented writers and designers and many are willing to work in corporate communications. In May, One Club put together a video …
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