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David Burn

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When Used Wisely, Words Are Powerful.

Since when are taglines the most horrid part of already bad advertising? I don't know the answer to that, but I do know I'm looking at two lines that are in contention for AdPulp's new "Crap on a Stick" award. Wal-Mart -- Save Money. Live Better. Sears -- Life. Well Spent. Yes, yes, I get that people want desperately to save money on basic purchases. But a tagline is not a campaign strategy. It's meant to be a …

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We Read Blogs For Their Unvarnished Truths

Where's My Jetpack? reached 1500 blog posts and used that occasion to wax philosophical. I sometimes see this blog as a burden, as have the authors of many of my favorite reads in recent years, disappearing without a word or sometimes announcing the end with finality... But whenever I entertain the notion of quitting this thing, I end up going back to why I started blogging to begin with. I need to create, maybe …

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Allstate Too Applies The Heat

Question: Did Bobby Bowden, Florida State and the NCAA approve this ad? Question: Where's the 1-800 number to place an order for one of these grills? Question: Why are the dudes in blue using an opposing team's grill? Here's what we do know: The one-of-a-kind Bobby Bowden replica grill featured in the spot is part of the 2009 Allstate Tailgate Tour and will travel from stadium to stadium to major college football …

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Brands To Benefit From The Vaynerchuk Touch

The ad world better recognize. VaynerMedia is on the job. If you think I'm joking, consider that Gary Vaynerchuk has rocked the wine industry to its snooty core in the bat of an eye. According to The New York Times, VaynerMedia is a marketing agency with a small list of high-profile clients like the New York Jets (Vaynerchuk is a huge fan). With his new company, Vaynermedia, he wants to market commercial products, …

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Animated Gourds Tell Seasonal Story

Colle+McVoy is out with new work for Caribou Coffee today. The campaign stars a wisecracking pumpkin and dimwitted gourd in "The Autumn Adventures of Jack & Gourdo." The spots, five in all, are playing on Caribou Coffee's YouTube channel. Colle+McVoy collaborated with Minneapolis-based Puny Entertainment, the animation team behind the hit Nickelodeon show Yo Gabba Gabba!, to develop the video animation. …

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