We Read Blogs For Their Unvarnished Truths

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Where’s My Jetpack? reached 1500 blog posts and used that occasion to wax philosophical.

I sometimes see this blog as a burden, as have the authors of many of my favorite reads in recent years, disappearing without a word or sometimes announcing the end with finality…
But whenever I entertain the notion of quitting this thing, I end up going back to why I started blogging to begin with. I need to create, maybe bounce stuff off of others. (The whole “conversation” thing.) Its likely because my job, like many of yours, is a maddening exercise in kissing ass and shutting up, keeping a sharp eye peeled for the next bus someone wants to throw us under. We blog to vent, to entertain ourselves and maybe a few others, and to do the things we want to do that advertising and marketing won’t ever allow. Nobody promised us a work-life that satisfied. That’s why they call it work. We get a paycheck. We try to do our best. We can’t forget that while we may have entered the “creative” side for loftier reasons, we aren’t here to make art, but to make a living.

In this same post, Jetpack also says leave social media to the interns.
Sounds to me like someone’s hitting their stride.
Go Jetpack, go.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.