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David Burn

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Integrated Marketing Is The Real Deal

Once upon a time, retail advertising or what's now often called "shopper marketing" (for reasons unknown), used to take a back seat to brand-building ideas, but that's changing. According to Ad Age, P&G is one of the companies busy changing the score. If it doesn't work at the store, it's no longer a good marketing idea for Procter & Gamble Co., which increasingly is driving home this concept, known as "store back," …

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Spotlight On NW Creative: Jelly Helm Breaks Work For Oregon Humanities

Jelly Helm left his high profile and well-paying, if not always comfortable, position at Wieden + Kennedy about a year ago. He says he's gaining momentum as a solo act now and that he feels great about his ability to provide a higher caliber of client service. The relationship with "clients" has been transformative. I feel uncomfortable even calling them clients. Partners? Part of the team? I know, ick, sounds like …

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Corporate America’s Best Storytellers Tell Some of Their Own

Darby and I went to see Art & Copy this afternoon. In a film full of interesting and accomplished spokespersons for our industry, Lee Clow's vision of putting the inmates in charge of the asylum is the one that's most attractive to me. The film confirms that Clow is the straightest shooter and the most unconventional, fearless leader in advertising. Hal Riney also has some powerful things to say in this documentary. …

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Well Funded Legal Team Chases Online Tricksters

Tim Cranton, Microsoft's Associate General Counsel, writing on Microsoft On The Issues explains the company's latest moves against cyber-criminals. Today, Microsoft filed five civil lawsuits, the first of their kind against a nasty phenomenon known as malvertising. That's the industry term for malicious online advertising. Microsoft works with the other leading providers of online ad platforms to mitigate the threat …

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