Adpulp
Advertising News and Know-How
By David Burn
"Web prototyping can be cumbersome and expensive. ProtoShare is a smart way for the team to collaborate with clients." - Steve Gray, Technology Director at Razorfish If you have an interest in improving your Web development process, I encourage you to support our new advertiser and learn more about ProtoShare. …
Continue Reading about Thanks To Our New Advertiser, ProtoShare →
By David Burn
David Gianatasio of Adfreak is not a fan of Goodby's new work for eBay. eBay crested during Web 1.0, and this effort seems hell-bent on delivering old-hat, mostly unfunny schtick from a who's-who of cable-comedy refugees in set-ups that go nowhere. That's kind of harsh, although I can see his point. …
Continue Reading about eBay — Everything You Want At A Price You Can Afford →
By David Burn
Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore discuss branding's importance in the marketing mix and how search alone won't close the sale. [via iMediaConnection] …
By David Burn
Speaking as a consumer of online video, I'm no fan of pre-roll, also known as force feeding. But some of these guys are. Let's listen... According to Beet.TV, the panel above is comprised of Michael Learmonth of Ad Age; Micheal Mathieu, CEO of video ad network YuMe; Rob Norman, CEO of WPP's GroupM; Robert Davis of Ogilvy; and John McCarus of Digitas. I like how Davis goes to bat here for Interactive and what he …
By David Burn
Jon Gibs, Vice President, Media Analytics at Nielsen is offering up a 16-page report on "Integrated Measurement in a Multi-Screen World." Gibs asks: If the Internet has truly "arrived" and is being taken seriously, why have we not yet seen significant brand advertising dollars follow? He then follows the question with this sage piece of thinking: "Perhaps it's because online creative units tend to replicate the print …
Continue Reading about Are You Ready To Get Digital Right? →
By David Burn
When moms took on drunk drivers during the Reagan years, they made a big difference. Now, Moms Against Climate Change, a Canadian advocacy organization, wants to make a similar impact on behalf of kids (and we're all someone's kid). …
Continue Reading about Gratuitous Use of Children In An Ad (But It’s For A Good Casue) →
By David Burn
Omaha's Oxide Design scored with their poster series for Big Omaha, a tech conference conducted in the Silicon Prairie last May. The posters are featured in Communication Art's Design Annual 50, which arrived in my mailbox yesterday. …
Continue Reading about Cows Aren’t Just For Tipping Anymore →
By David Burn
Willsonville-based online show merchant, Solestruck, is now doing business face-to-face in Portland's trendy Pearl District. According to The Oregonian, Bryce Morrow, Solestruck's director of operations, saw unexpected opportunity in Portland's retail vacancies, now at 8 percent. "We wouldn't have done this type of thing two years ago," he said. "In another two to five years, I don't think this opportunity would be …
Continue Reading about Spotlight On NW Creative: Pop Up Retail In The Pearl →
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