Funneling Towards A Sale

Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore discuss branding’s importance in the marketing mix and how search alone won’t close the sale.

[via iMediaConnection]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.