Yoga Jeans from Second Clothing in Canada wants to "give real women what they really deserve"--the chance to "feel good, real good." According to Art Director, Ahmad Ktaech, Yoga Jeans have a unique fit that flatters a woman's curves like no other denim in the market... so much so that women of all ages and sizes are singing the praises of these "miracle jeans" and passing the happy news onto friends. …
Gary V. and LinkedIn Work Together To “Crush It”
Wine merchant, author and social media impresario, Gary Vaynerchuk, is teaming with LinkedIn to promote his new book, Crush It and LinkedIn's recent move to get on board with Twitter. Here's my Tweet (that will hopefully score me a free book, unless 200 people beat me to the punch): …
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Did You Know That Lotus Knows?
Given the concern people have for their privacy in online environments (as noted this morning by Danny G.), Lotus Knows is kind of a strange campaign. Learn more about IBM's desktop product at LotusKnows.com. …
Entertain & Inform, Then Entertain Some More
Candace Bushnell is working with Maybelline on The Broadroom, a made for the Web knock off on her hit show Sex in the City. Episodic content. Episodic content. Episodic content. How many times will Stuart Elliott of the The New York Times and I go over this? Web series are being created specifically for advertisers, borrowing a strategy from the early days of radio and television when shows like "The Kraft Music …
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Worthy of Further Clickery, Vol. 2
On Nov. 1, I put up a list of sites deemed by me to be Worthy of Further Clickery. The month's not even out, and I'm here I am doing it again--hey, there's a mountain of material out there. When you're not deeply absorbed in this site, getting drunk or working under an intense deadline, you might enjoy the following: PAIR dialog Simon Mainwaring Lies, damned lies and statistics Kiss my black ads Confessions of a …
What Can Brown Do For Me? Brown Can Curate My Business News, For Starters.
Steve Rubel, lifestreamer and VP-director of insights at Edelman Digital believes in brand-curated content, as his latest Ad Age piece shows. ...digital curation -- both automated and human-powered -- will be the next big thing to shake the web. There's an evergreen need for those who can separate art from junk online. However, in this era, journalists won't be the only ones to fulfill it. Brands can play here too. …
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What I Miss By Not Living In the Center of the Media Universe
Spotlight On NW Creative: Executives In Residence at U of O
Rishad Tobaccowala and Simon Mainwaring were in Eugene last week as part of the Executives in Residence program at the University of Oregon School of Journalism. According to Ad Age, Tobaccowala and Mainwaring spent three days working with students in seminars, workshops and meetings with faculty. Here's a video the students shot of Mainwaring: I like how near the end of this segment he says it's sometimes necessary …
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