Did You Know That Lotus Knows?

Given the concern people have for their privacy in online environments (as noted this morning by Danny G.), Lotus Knows is kind of a strange campaign.

Learn more about IBM’s desktop product at LotusKnows.com.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.