Shazam is an awesome app. It listens to songs on the radio and tells you the name of the track and artist. Technology... Apparently, Shazam will also listen to TV ads. General Mills' Pillsbury Crescents brand is using Shazam for TV to reach busy millennial moms. When viewers see the TV spot, they can open Shazam on their smartphone and access more content from Pillsbury. According to Online Media Daily, …
2009 Was So Last Last Year
Privately held advertising and PR firms are defying the sluggish economy that has cast its dim shadow on many American industries. According to Forbes, Sageworks' data shows an average sales increase of more than 11 percent in the last 12 months. (Tweet Me) Is that your experience? Are you selling more services than you were at this point last year? If so, what do you credit the uptick in business …
On The Air In New Hampshire
"Our government's flabby, bloated and weak," says the actor in the following Jon Huntsman for President ad currently airing in New Hampshire -- a state where "flabby, bloated and weak" have long been civic sins. According to The New York Times, the ad from Our Destiny PAC, is a key part of Huntsman's chances for an upset victory in the Granite State next month. The group, financed in part by Mr. …
Who On Your Team Speaks Fluent Google?
Molly Wood, Video host at CNET, speaks to iMediaConnection about how advertisers can go about working with Google, Facebook, Amazon and Apple. Wood has some nice zingers in this reel. For instance, about Apple's closed systems she says, "Apple is in charge and you will definitely feel it." She also says, "dealing with Facebook as an advertiser, is sort of like dealing with a toddler. So it's going to be a …
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Chevy’s Impala Love Fest Runs Deep
People form bonds with their cars. And that opens the door to emotional advertising. According to NBC Los Angeles, Herb Younger of Redondo Beach was recently reunited with the classic Chevy Impala that he bought in the fall of 1964 in Fort Collins, Colo. (and sold in the 1980s when times were tough). The camera crew told the Younger family they were making a documentary on families, but as we can see, they …
Good Jews Live In Israel, Says Israel
According to The New York Times, American Jews are upset with insulting messages conveyed in a new ad campaign from Israel's Ministry of Immigrant Absorption. The Ministry is headed by Sofa Landver, who belongs to the ultra-nationalist Yisrael Beiteinu party led by Israel’s foreign minister, Avigdor Lieberman. Intended to cajole Israelis living in the United States to come home, critics say the ads smack of …
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Buffett Buys What He Believes In And Well Understands
"I'm not comfortable without an honest-to-God newspaper in my hand.” -The Oracle of Omaha Warren Buffett got his start in business as a paperboy. And a paperboy he remains. According to The Omaha World-Herald, Buffett will pay $200 million to buy the state's largest newspaper, a price that is well within his comfort zone. “It is a reasonable investment. There is no question it is affected by the fact that I …
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On Monday, Millions of Holiday Shoppers Busted Out Their QWERTY Keyboards
According to a new Brand Keys survey, Cyber Monday was a big success for online retailers. Traffic to their web stores rose by nearly 25%, which translated to nearly $1.25 billion in sales. Brand Keys says these 15 retailers enjoyed the largest gains: 1. Amazon 2. Wal-Mart 3. Apple 4. Target 5. Zappos 6. Best Buy 7. Kohls 8. Sears 9. JCPenney 10. Macy's 11. Toys R Us 12. Kmart 13. Overstock 14. …
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