NBCPolitics.com is working with foursquare to display check-ins from President Obama’s campaign team and the Republican presidential candidates’ campaign teams as they travel across the country on the campaign trail. “NBC News’ partnership with foursquare will allow our audiences to more fully engage with the 2012 campaign,” said Vivian Schiller, Chief Digital Officer at NBC News. “All politics is local, …
Clark Is The Real Coca-Cola Kid
Wendy Clark is a former agency-side exec who is now a big, big client. Ergo, she a person to listen to and learn from. Here she is at ad:tech in New York last month: At 39 minutes in to her speech, Clark gives up the mic to Renny Gleeson of Wieden + Kennedy, who speaks about innovation and how Portland Incubator Experiment (PIE) has a role in helping brands learn iterative process and how to fail …
Apple Adjusts Its In-App Advertising Package
Apple is losing ground to Google in the race for mobile advertising dollars. Last year, Apple shared the top spot in the mobile display ad market with Google, each company capturing 19 per cent, according to research firm IDC. This year, Apple fell to No 3, behind Google and independent mobile ad firm Millennial Media, capturing just 15 per cent of the U.S. market. According to The Australian, Apple is now …
Continue Reading about Apple Adjusts Its In-App Advertising Package →
It’s Important for Brands to Listen To Customers And Their Own Conscience
TLC's new show "All-American Muslim" is a nightmare for Lowe's, and an example to other brands of what not to do. The California-based home repair retailer was advertising during the reality-based program, until some racist wing nuts in Florida started making noise, which frightened Lowe's into withdrawing its ads from the show. While it is true that listening to customers is important, a brand team has no …
Continue Reading about It’s Important for Brands to Listen To Customers And Their Own Conscience →
End The Negligence – Send MBAs Into Action With Proper PR Training
There's an interesting discussion about the need for mainstream press taking place in the comments on Vinny Warren's post about the Chicago Tribune's lack of a clue when it comes to reporting on the city's advertising business. "I have a hard time believing in the old model where we lean on the press to reach our public. We reach our public directly today," I contend. Of course, there is room for both the direct …
Continue Reading about End The Negligence – Send MBAs Into Action With Proper PR Training →
This Reality’s For You
Bud struck out with Bud.tv, but the brand is back with a new entertainment property, Bud United presents: The Big Time, which will starting airing on ABC starting in January. Bud United presents: The Big Time is a social reality show that features people from across the globe fulfilling their wildest dreams – from pitching for a professional baseball team to taking center stage at a major music concert. …
Need Better Beer Advertising? Will Ferrell Provides
Will Ferrell is in touch with the red-blooded American man in a way few "Hollywood phonies" are. That's why these Ricky Bobby-like ads for Old Milwaukee are jokes of the serious kind. According to Adweek, "Will Ferrell approached Old Milwaukee about creating ads because he's a big fan of the brand." I question if that's the way this deal went down, but no doubt it's a sweet deal for Old Milwaukee. …
Continue Reading about Need Better Beer Advertising? Will Ferrell Provides →
BOBS Gives Bobs Everywhere A Bad Name
AdPulp is late to this particular party, so please excuse us, but what the hell is BOBS from Sketchers? Did Sketchers just buy TOMS? Either that, or this one of the most blatant brand rip offs ever. According to TOMS blog, "TOMS is in NO WAY associated with Skechers, and will never be." So that supports the blatant rip off angle. When BOBS first appeared last year, Simon Mainwaring argued in Fast …
Continue Reading about BOBS Gives Bobs Everywhere A Bad Name →
