Ah, summer nights at the beach. Bonfires. Starry skies. The steady crash of waves. Budding romance. What could be better? According to Taco Bell, their new Cantina Crispy Melt Tacos could be better. https://youtu.be/IzNO5UgRiow Is this spot funny? Is it empowering for young women? Is it additional proof that we're mostly incapable of living in the moment? Is it a good way to sell more tacos? I'm open to …
Facebook Rebrands, The Company Is Now Known As ‘Meta’
Remember Second Life? Facebook didn't buy it, but now the social networking behemoth wants to become it. This is not a joke. Facebook has changed its company name to Meta. The word 'Facebook' now refers to just the social networking application and site. Meta was chosen as the new name because it points to Mark Zuckerberg’s commitment to creating immersive virtual experiences or a so-called 'metaverse'. The …
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Agency Habitat in Fort Worth, Texas Is Making Bold Moves
Agency Habitat, a content-focused, full-service advertising agency will celebrate the grand opening of its new home by inviting Dallas-Fort Worth’s creative community to explore the company’s headquarters at an open house next week. The event will feature complimentary food and drinks from Fort Brewery, as well as music by DJ Sober. DFW creators, professionals, the curious, and their friends and families are invited …
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Carhartt Wants America’s Workers To Be “Fit For The Next Frontier”
In the United States today, our problems have problems. Did you know that the country faces an unprecedented skilled labor shortage – with more than 3.2 million skilled trade jobs sitting open as of August 2021? While the Biden administration is busy selling their "Build Back Better" vision for the future, Carhartt is rallying America’s workforce and inspiring people to claim these good jobs with its new "Fit For …
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Indulge At Your Own Risk, a.k.a. “Eat It Like You Own It”
Go ahead, eat the butter. Stack the cheese. Have more pie. Everything in moderation. In this new ad campaign from Land O’Lakes, the dairy brand speaks to indulgers in a language they can understand. The work also reminds us that the more Land O’Lakes products you choose to consume, the better things will be for the 1,000 dairy farmers that supply their raw milk. https://youtu.be/F7Uec3u0mdk Directed by …
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Ad Legends Who Shaped the Modern Craft of Advertising
TikTok challenges, retargeting ads, GDPR, crypto, and cookies. Is this the advertising business that we inhabit today? It feels foreign and disorienting. Not because the pace of change is too great. The problem is we refuse to pause and assess the value of the shiny new digital objects. At the same time, the fundamentals of the business are absent in way too many instances today, and to be successful as a marketer, …
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Ad Chatter with Special Guest Robb Burnham of KC Truth
In this episode of Ad Chatter, we hear from special guest Robb Burnham, who is VP and executive creative director at Kruskopf & Company (also known as KC Truth) in Minneapolis. Robb is an art director by trade and an accomplished illustrator and fine artist (known as WACSO). He attended Art Center College of Design in Pasadena and worked for Martin Williams, Fallon, and Carmichael Lynch before joining KC …
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When Bahlsen Cookies Drop from the Sky, Good Things Are In Store
Most of today's best ads are entirely forgettable. We simply have too much information and too many pitches coming at us all day every day to pay attention, or to hold on to that information once we do. Now, brand experience is the name of the game. When a brand provides an experiential moment that involves people in their brand story, people are much more receptive to the message and they're ready to …
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