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Advertising News and Know-How
By David Burn
from Chicago Tribune: China has banned a Nike television commercial showing U.S. basketball star LeBron James in a battle with an animated cartoon kung fu master, saying the ad insults Chinese national dignity. The commercial, titled "Chamber of Fear," shows James in a video game-style setting defeating the kung fu master, two women in traditional Chinese attire and a pair of dragons, considered a sacred symbol in …
Continue Reading about LeBron Rejected By Chinese Official →
By David Burn
Adweek reports that Denver-based sandwich maker, Quiznos, is removing its account from The Martin Agency in Richmond, Virginia. The account has not been placed into review yet, said Trey Hall, chief marketing officer for Quiznos. Discussions about future advertising failed to result in an agreement between the client and the agency, Hall said. "As we look into 2005, we weren't quite connecting." Allow me to …
Continue Reading about Quiznos Cops An Attitude, Disses Martin. →
By David Burn
Thanks to TBWA Portugal for pointing us to this print ad for Bic's permanent marker, fashioned by TBWA Paris. …
By David Burn
It's Sunday in Chicago. Good day for a sermon. "The primary job of an advertiser is not to communicate benefit, but to communicate conviction. Benefit is secondary. Benefit is a product of conviction, not vice versa. Whatever you manufacture, somebody can make it better, faster and cheaper than you. You do not own the molecules. They are stardust. They belong to God. What you do own is your soul. Nobody can take that …
Continue Reading about Lovemarks, Godmarks…What’s The Dif? →
By David Burn
from USA TODAY: "Shots foster a fraternity atmosphere. Wall Street loves them because they spice up the party, but it makes it seem like the company is encouraging people to get trashed," said Howard Givner, president of Manhattan event planner Paint the Town Red. A survey done in 2003 of 1,500 employees by U.K. recruiter Office Angels showed that 68% of Britons dropped a conversational clunker at a holiday …
Continue Reading about Ability To Remain Sober At Annual Holiday Party Highly Desired →
By David Burn
By Kathleen Sampey for Adweek NEW YORK Donny Deutsch's CNBC show, The Big Idea, will replace McEnroe on the cable network early next year, a CNBC representative confirmed. The cancelled McEnroe, a talk show hosted by tennis great John McEnroe, will run through the end of December, the rep said. Deutsch, the CEO of Interpublic Group's Deutsch, hosts The Big Idea, which has been running at 8 p.m. on Wednesdays and …
Continue Reading about The Donny’s Serve Now In Your Face Nightly →
By David Burn
John Moore at Brand Autopsy (not to be confused with Johnnie Moore) has started something by telling domain name registrar Go Daddy to stop trying to be Big Daddy. Moore wants the dot com to put their $2.4 mil. earmarked for a Super Bowl spot back into product development. I'd like to see user-centric design improvements, myself. Their site is not optimized for Apple's Safari internet browser. Tisk tisk. Just as …
By David Burn
BY THEODORE DECKER Of The Patriot-News Hot on the trail of kidnapped Krispy Kremes, Swatara Twp. police were in pursuit yesterday of a crook who -- very unwisely, some would say -- stole a doughnut delivery truck. Police found the truck abandoned in downtown Harrisburg, but they hadn't tracked down the perp who pilfered the pastries. "I was about to say it's a priority case, but I won't say that," Swatara Twp. Sgt. …
Continue Reading about This Journalist Knows How To Tell A Story →
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