Veer From The Lovemarks Spectacle

John Moore at Brand Autopsy (not to be confused with Johnnie Moore) has started something by telling domain name registrar Go Daddy to stop trying to be Big Daddy. Moore wants the dot com to put their $2.4 mil. earmarked for a Super Bowl spot back into product development. I’d like to see user-centric design improvements, myself. Their site is not optimized for Apple’s Safari internet browser. Tisk tisk.
Just as Michael Kobold of Kobold watches commented here recently when I said something only semi-flattering about his latest ad, Go Daddy’s president also chimes in on the Brand Autopsy conversation. This is a positive trend. CEOs joining the discussion.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.