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The Donny’s Serve Now In Your Face Nightly

By Kathleen Sampey for Adweek
NEW YORK Donny Deutsch’s CNBC show, The Big Idea, will replace McEnroe on the cable network early next year, a CNBC representative confirmed.
The cancelled McEnroe, a talk show hosted by tennis great John McEnroe, will run through the end of December, the rep said.
Deutsch, the CEO of Interpublic Group’s Deutsch, hosts The Big Idea, which has been running at 8 p.m. on Wednesdays and repeated on Sundays at 9 p.m.
The show, on which Deutsch discusses pop-culture topics with celebrity guests, will now run in the 10 p.m. Monday through Friday slot previously occupied by McEnroe.
The ad agency’s major clients include Mitsubishi, Coors Light, Novartis, Old Navy, Monster.com and Tylenol.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. Carl LaFong says

    Has anyone ever seen this show? It’s virtually unwatchable. Donny manages to combine the unadulterated obsequiousness of Arsenio Hall circa 1991 with the self-infatuated smarminess of Craig Kilbourne. Frankly, I’d rather sit through an hour-long compilation of Deutsch’s anti-foot fungus commercials.

  2. David Burn says

    Yes sir. I’m an avid watcher. I love shows where older guys get to invite fake boobs du jour on for a good jiggle, I mean giggle.
    But hey, that’s the ad world after all.

  3. clyde says

    This guy thinks a lot more of himself than the rest of the world does. Mind over matter wins again. Or style over substance.