By Kathleen Sampey for Adweek
NEW YORK Donny Deutsch’s CNBC show, The Big Idea, will replace McEnroe on the cable network early next year, a CNBC representative confirmed.
The cancelled McEnroe, a talk show hosted by tennis great John McEnroe, will run through the end of December, the rep said.
Deutsch, the CEO of Interpublic Group’s Deutsch, hosts The Big Idea, which has been running at 8 p.m. on Wednesdays and repeated on Sundays at 9 p.m.
The show, on which Deutsch discusses pop-culture topics with celebrity guests, will now run in the 10 p.m. Monday through Friday slot previously occupied by McEnroe.
The ad agency’s major clients include Mitsubishi, Coors Light, Novartis, Old Navy, Monster.com and Tylenol.
