from NY Times: Soft-drink makers are racing to replace or play down the word "diet" in brand names in favor of alternative terms they hope will help fatten sales. The Coca-Cola Company kicked off the trend in September by renaming the diet version of its Sprite lemon-lime soda Diet Sprite Zero. That name will probably be changed before long to Sprite Zero, as the soda is called in more than 20 markets overseas. The …
Kirstie Alley Takes Her Excess Weight To The Bank
from Ad Age: Weight loss company Jenny Craig will feature new Fat Actress sitcom star Kirstie Alley as its celebrity client in TV ads beginning Jan. 10, according to the company. The ads, from J. Walter Thompson, New York, will track Ms. Alley's intended loss of more than 50 pounds following Jenny Craig's new YourStyle personalized weight loss plan. Despite the fact that her substantial weight gain landed her a …
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What It Takes To Reach Guru Status
According to Accenture, a leading business guru must be highly visible on the internet (as measured by hits on the Google search engine), publish work that is widely known in the academic world (citations in the ISI Social Sciences Citations Index), and be frequently mentioned in the media (mentions in LexisNexis). Of the top 50 business gurus ranked by Accenture, I've heard of roughly 20 percent of them. Kevin Kelly …
Still Smarting From The Dan Rather Flap, CBS Makes Another Stupid Move
from Adweek: CBS has agreed to stop airing three Miller Brewing TV spots following a protest from Anheuser-Busch that the work is based on improperly conducted taste tests, officials said. A-B in November filed a protest with the four major TV networks over 11 Miller commercials. A-B argued that Miller's taste test was improperly conducted in part because people were asked which beer had "more flavor" or "more taste" …
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A Sad Day For Dutch Beer Enthusiasts
Russians Are Really Taking To This Capitalism Thing
Buzz Sponge points to Russia's Kalashnikov Vodka and the use of sexy Nikita Girls to help sell it in London's trendiest night clubs. But that's not the interesting part. This is: According to the brand's web site, Mikhail Timoveeich Kalashnikov was born on November 10th, 1919, to a large peasant family in the village of Kurya, high in the Altai Territory of Siberia. In 1938 M T. Kalashnikov was called up for Red …
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Will Salt Lake Let Its Freak Flag Fly?
proposed Salt Lake City flag by Steve Jerman My friend Steve Jerman, a graphic designer in Salt Lake City, offers his hometown, "This clean, modern, simple design to reflect a city of similar values. The design is meant to convey the positive and progressive spirit of all the city's current residents …
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11,000,000 Users And Counting
To advance the cause of their favorite web browser, Firefox brand evangelists have taken the proverbial bull/fox by the horns/ears, and placed a two-page ad in today's New York Times. I like the spirit exhibited by this consumer movement. Too bad the creative isn't more inspiring. …
