Adpulp
Advertising News and Know-How
By David Burn
Nat Ives of The NY Times describes "determined detractors" as persistent critics of a company or product that mount their own public relations offensive, often online. They have roiled corporate plans at least since Ralph Nader famously attacked the Chevrolet Corvair and other cars in his 1965 book, Unsafe at Any Speed, which prompted General Motors to hire a private detective to investigate him. Determined …
Continue Reading about Morgan Spurlock? Or Just Another Joe? →
By David Burn
Growing up in the 1970s, I was a big fan of Topps' Wacky Packages. At the time, the term "culture jamming" had yet to be uttered, and I never thought of my collection as political in any way. I just thought it was funny and cool. In a Chicago Reader article from June, one of the underground comic strip creators behind the series, Jay Lynch, refutes my innocent kid's worldview. "They change the DNA. They teach kids …
By David Burn
Noted Bay Area blogger, Evelyn Rodriguez, is in Thailand for the holidays, where she survived the massive tidal wave. Here are some of here first-hand reports (all of which lend perspective to our normal concerns of the day): "We were on a boat tour when the captain dramatically veered off course (we were headed to remote Bamboo Island) and was frantically talking on his cell phone. Their English was very poor so it …
Continue Reading about We Interrupt Your Regularly Scheduled Program… →
By David Burn
"It wasn't a wonderful year for Chicago's advertising industry. In fact, it was a pretty lousy 12 months, marked mostly by advertising accounts leaving town, ad agencies shrinking their staffs (yet again), and an overall feeling of lethargy that didn't keep Chicago on the radar screen when many would-be clients went searching for new agencies. It's hard, admittedly, to bring in exciting new clients -- to say nothing …
By David Burn
from Bloomberg: In what may be another sign of consumer fatigue with political correctness, sales of furs--which plunged by a third in the 10 years ending in 1995 amid animal-rights protests--will climb about 15 percent to a record $2.1 billion this year, according to Fernandina Beach, Florida-based research firm Southwick Associates. "If you are fashion aware, you'd like to have an item with some fur on it this …
By David Burn
from Mich News: In recent years the words …
Continue Reading about Whatever Happened To Concern Over Real Issues, Like Poverty? →
By David Burn
from USA TODAY: The Center for Science in the Public Interest has a problem with Budweiser's anti-Miller advertising. The ads in question feature beer-stealing football referees who lie to and run from police. "One can't help wonder whether the ads also have some other message in mind, namely, that breaking the law and bamboozling law enforcement efforts is a fine way to get a Bud Light," wrote CSPI's George Hacker, …
Continue Reading about One More Reason Bud Needs To Move On →
By David Burn
from The NY Times: The International Bible Society paid to insert a copy of the New Testament in last Sunday's issue of The Colorado Springs Gazette. The volume went into the same pocket of the newspaper's plastic pouch where items like CD's from America Online or soap samples often go. The Bible group paid the standard advertising rate, and its spokeswoman, Judy Billings, said it considered the 91,000 copies of the …
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