Promotional Game Offends Staten Islanders

from Chicago Tribune: Beverage-maker Snapple has apologized for a joke about Staten Island on its Web site, but the company’s mea culpa didn’t stop a lawmaker from the borough from holding his own miniature version of the Boston Tea Party on Wednesday.
The tempest in an iced tea bottle was sparked by the Real Facts Game on the company’s Web site,, which asked: “What is the most recognized smell in the world?”
The answer: “No, it’s not Staten Island. It’s coffee.”
City Councilman James Oddo said Wednesday that people who don’t live on Staten Island “continue to define us by the Fresh Kills landfill despite the fact that Rudy Giuliani closed it and we’ve moved on past that.”
The landfill, which closed in 2001, is like “a monster that we can’t kill,” Oddo said by telephone.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.