“We did what Visa did,” Ken Mehlman, Bush/Cheney’s 2004 campaign manager said. “We acquired a lot of consumer data. What magazine do you subscribe to? Do you own a gun? How often do the folks go to church? Where do you send your kids to school? Are you married?
Based on that, we were able to develop an exact kind of consumer model that corporate America does every day to predict how people vote – not based on where they live but how they live,” he said. “That was critically important to our success.”
If you drive a Volvo and you do yoga, you are pretty much a Democrat. If you drive a Lincoln or a BMW and you own a gun, you’re voting for George Bush.”
Thanks to Jeff Jarvis for the pointer.
