from Seattle Post-Intelligencer: Starbucks will begin printing quotes from various contributors — be they actors, economists, philosophers or kings — on all of its coffee cups in North America, beginning early next year.
The company said it hopes to generate discussions among its customers and baristas with the comment-bearing coffee cups.
The mega-coffee retailer declined to specify the kinds of statements it will run, or give examples, except to say that they will be on “life topics” that are “non-controversial” and will “delight and inspire” its customers.
Thanks to Brand Autopsy for the pointer.
