Coffee Makes People Talk A Lot

from Seattle Post-Intelligencer: Starbucks will begin printing quotes from various contributors — be they actors, economists, philosophers or kings — on all of its coffee cups in North America, beginning early next year.
The company said it hopes to generate discussions among its customers and baristas with the comment-bearing coffee cups.
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The mega-coffee retailer declined to specify the kinds of statements it will run, or give examples, except to say that they will be on “life topics” that are “non-controversial” and will “delight and inspire” its customers.
Thanks to Brand Autopsy for the pointer.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.