By Casey Ross of Boston Herald: Starbucks Coffee is not only popping up on every street corner, it's springing from the roofs of Boston's taxicabs as well. A holiday advertising gimmick placed atop cabs in recent weeks has been fooling Hub motorists who continually mistake the ad for a Starbucks cup left on the roof. The coffee ad, a creation of Clear Channel Taxi Media, is a "venti''-sized Starbucks cup magnetically …
Brilliant Advertising Not Doing The Job
from Chicago Tribune: Illinois and Wisconsin residents with valid driver's licenses who take delivery of a new 2004 or 2005 VW Golf, Beetle or Beetle convertible through March 31 will get a free "In the Car" insurance policy that's good for one year. The policies exceed the minimum requirements in both states. The policy is underwritten by Nationwide Mutual Insurance Co. VW attempted other novel promotions last …
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Giving Redmond Reason To Pause…The Coming Of The Headless iMac
from Think Secret: With iPod-savvy Windows users clearly in its sights, Apple is expected to announce a bare bones, G4-based iMac without a display at Macworld Expo on January 11 that will retail for $499, highly reliable sources have confirmed to Think Secret. The new Mac, code-named Q88, will be part of the iMac family and is expected to sport a PowerPC G4 processor at a speed around 1.25GHz. The new Mac is said to …
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Shoe Fetish Site: Part Journalism, Part Sell Sheet.
from Shoewawa: Fancy a Bloody Mary? Sometimes we have to show you a shoe simply because it has a great name. That …
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A Copywriter’s Story
from Dirty French Novel: For the past few months, I've been writing catalog and newspaper ad copy for a local retailer. I noticed something odd the first week or so I was in ad strategy meetings: the big buzzword here is "story." What story are we trying to tell in this spread? What's the story in this ad? Except when they say "story," they don't mean story. There's no rising action-climax-denouement progression. I …
Who Is This Guy?
This man is... A) Wanted in three states B) About to score C) Paid to surf D) The new-and-improved Lee Clow E) All of the above …
Not A Jolly Good Sport
By MIKE SULLIVAN of The Sun: A MAN suspected of destroying a waxworks of Posh and Becks has been quizzed by cops. A 39-year-old lecturer was arrested at his Northampton home after the figures were beheaded at Madame Tussauds. Police believe the suspect is the same man who rang The Sun to claim responsibility for the December 12 attack on a nativity scene. …
Authentic Voices Discuss Authentic Voice
Hugh MacLeod asked recently, "Is it just me, or is the term 'Authentic Voice' starting to get annoying? It's already starting to sound like a buzzword... The word 'conversation' in a post-Cluetrain marketing context is also starting to get on my tits, even if I'm as guilty as anyone for using it." To which, one witty Canadian, Brian "BS" Moffatt, chimed in with: "We need to conduct a war on buzzwords and over used …
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