Adpulp
Advertising News and Know-How
By David Burn
from Chicago Tribune: Illinois and Wisconsin residents with valid driver's licenses who take delivery of a new 2004 or 2005 VW Golf, Beetle or Beetle convertible through March 31 will get a free "In the Car" insurance policy that's good for one year. The policies exceed the minimum requirements in both states. The policy is underwritten by Nationwide Mutual Insurance Co. VW attempted other novel promotions last …
Continue Reading about Brilliant Advertising Not Doing The Job →
By David Burn
from Think Secret: With iPod-savvy Windows users clearly in its sights, Apple is expected to announce a bare bones, G4-based iMac without a display at Macworld Expo on January 11 that will retail for $499, highly reliable sources have confirmed to Think Secret. The new Mac, code-named Q88, will be part of the iMac family and is expected to sport a PowerPC G4 processor at a speed around 1.25GHz. The new Mac is said to …
Continue Reading about Giving Redmond Reason To Pause…The Coming Of The Headless iMac →
By David Burn
from Shoewawa: Fancy a Bloody Mary? Sometimes we have to show you a shoe simply because it has a great name. That …
Continue Reading about Shoe Fetish Site: Part Journalism, Part Sell Sheet. →
By David Burn
from Dirty French Novel: For the past few months, I've been writing catalog and newspaper ad copy for a local retailer. I noticed something odd the first week or so I was in ad strategy meetings: the big buzzword here is "story." What story are we trying to tell in this spread? What's the story in this ad? Except when they say "story," they don't mean story. There's no rising action-climax-denouement progression. I …
By David Burn
This man is... A) Wanted in three states B) About to score C) Paid to surf D) The new-and-improved Lee Clow E) All of the above …
By David Burn
By MIKE SULLIVAN of The Sun: A MAN suspected of destroying a waxworks of Posh and Becks has been quizzed by cops. A 39-year-old lecturer was arrested at his Northampton home after the figures were beheaded at Madame Tussauds. Police believe the suspect is the same man who rang The Sun to claim responsibility for the December 12 attack on a nativity scene. …
By David Burn
Hugh MacLeod asked recently, "Is it just me, or is the term 'Authentic Voice' starting to get annoying? It's already starting to sound like a buzzword... The word 'conversation' in a post-Cluetrain marketing context is also starting to get on my tits, even if I'm as guilty as anyone for using it." To which, one witty Canadian, Brian "BS" Moffatt, chimed in with: "We need to conduct a war on buzzwords and over used …
Continue Reading about Authentic Voices Discuss Authentic Voice →
By David Burn
Designer, Bruce Mau, presents some deep thoughts in his Incomplete Manifesto. The last day of the year seems a good time to contemplate them. Here are some of my favorites: 1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed …
Continue Reading about Outstanding Mission Statements: Sixth In A Series →
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