Ginger Leaves Jack For Sexy Mexican

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Cuervo and Ginger is a joint marketing effort from Schweppes and Cuervo.
The fashionable t-shirt above is available for free when you register. A good idea for the college student who hates doing laundry. But I believe the brands offer something more valuable here. The real offer is a memorable idea–one that can be easily repeated when faced with the daunting task of ordering for four at a crowded bar.
Thanks to for Preshrunk for the pointer.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.