Moms In Des Moines Told “Life Is Better On The Beach”

from Promo Magazine: Last year Kraft signed a marketing alliance with South Beach Diet creator Dr. Arthur Agatston and in October began putting “South Beach Diet Recommended” tags on several products, including Boca Burgers, Kraft Fat Free Singles cheese slices, some Oscar Mayer deli meats, Planters assorted nuts, and Light N’ Lively cottage cheese.
Now, with the help of 141 Worldwide in Chicago, Kraft is saying “Life Is Better On The Beach” in a new promotion backed by a sweeps and 14-page, coupon-laden booklet with qualifying purchase.
kraft.sbdiet1.jpeg

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.