B2DAY reports that JetBlue, which pioneered seat-back TV screens for all its passengers, is now offering more than just cable. "JetBlue Airways launches the …
Puritans Opt Out
from NY Times: There are, it seems, subscribers who dislike Sports Illustrated's annual swimsuit issue. They do not want to see it and they certainly do not want it sent to them. They view the sensuous lounging of supermodels in expensive bikinis as alien to the mission of a weekly sports magazine. The anti-swimsuit-issue backlash never developed into a mass movement of anti-bikinists burning the special winter …
Who’s Your Party Buddy?
Thinking of going out for a few drinks in New York City tonight? "For the average person, gaining entry to a Manhattan night club can be an exquisite form of cruelty. There's the velvet rope that separates the hip from the hoi polloi. There's the seething crowd waving worthless invitations and begging for admittance. There's the snooty doorman looking for flaws in your appearance. Once through the front door, there …
When Dogs Fly
from LA Times: Midwest Airlines is focusing on four-footed customers in hopes of wooing more of the two-footed kind. The Midwest Air Group Inc. unit announced a program Monday that gives pets a free round-trip ticket for every three domestic round-trip flights they take with their owners. By contrast, Midwest's human passengers get free round trips at 25,000 miles …
Rock Mag Quibbles Over Truth In Tagline
According to USA Today, The nation's largest Bible publisher, seeking to reach "spiritually intrigued 18- to 34-year-olds," has stumbled over an unexpected rock: Rolling Stone. The magazine rejected Zondervan's Bible ad just weeks before its scheduled run date, citing an unwritten policy against accepting ads containing religious messages. The ad carries the slogan: "Timeless truth. Today's language." And that …
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Content By Design
Writing in the current issue of Communication Arts, Sam McMillan looks at today …
Ads Make Their Way Into RSS
from Silicon Beat: Now that the use of RSS aggregators is really starting to take off, people are peering into the question of market share. Which aggregator is the favorite among users …
Kids Can Do No. 2 (With A Little Help From P&G)
from NY Times: Looking for new ways to expand their businesses, makers of the two top diaper brands, Huggies and Pampers, are both introducing lines of toiletries for babies and small children. Pampers, made by Procter & Gamble, the No. 2 diaper brand in the United States with 30.5 percent of the market, is now rolling out a new line of Kandoo products, including flushable wipes and foaming hand soap, both intended …
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