Rock Mag Quibbles Over Truth In Tagline

According to USA Today, The nation’s largest Bible publisher, seeking to reach “spiritually intrigued 18- to 34-year-olds,” has stumbled over an unexpected rock: Rolling Stone.
The magazine rejected Zondervan’s Bible ad just weeks before its scheduled run date, citing an unwritten policy against accepting ads containing religious messages.
The ad carries the slogan: “Timeless truth. Today’s language.” And that assertion of “truth” evidently triggered the rebuff from Rolling Stone.
“The copy is a little more than an ad for the Bible. It’s a religious message that I personally don’t disagree with,” said Kent Brownridge, general manager of Wenner Media, parent company of Rolling Stone. He added, “We are not in the business of publishing advertising for religious messages.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.