According to USA Today, The nation’s largest Bible publisher, seeking to reach “spiritually intrigued 18- to 34-year-olds,” has stumbled over an unexpected rock: Rolling Stone.
The magazine rejected Zondervan’s Bible ad just weeks before its scheduled run date, citing an unwritten policy against accepting ads containing religious messages.
The ad carries the slogan: “Timeless truth. Today’s language.” And that assertion of “truth” evidently triggered the rebuff from Rolling Stone.
“The copy is a little more than an ad for the Bible. It’s a religious message that I personally don’t disagree with,” said Kent Brownridge, general manager of Wenner Media, parent company of Rolling Stone. He added, “We are not in the business of publishing advertising for religious messages.”
