Trippy Light Show Dude

B2DAY reports that JetBlue, which pioneered seat-back TV screens for all its passengers, is now offering more than just cable. “JetBlue Airways launches the colorcalm channel to encourage people to use their flight time to reflect on their life on the ground.”
Colorcalm provides continuous, soothing, multi-colored skies spanning a full spectrum of 36 PANTONE shades set to classical music. The company says a number of trendy retailers sell the New Age DVDs and the Setai hotel in Miami uses it in all its suites.
Now, all JetBlue needs is aromatherapy coming through the air vents.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.