from Promo Magazine: Country music sensation Shania Twain has teamed with Stetson Fragrances to develop and market a fragrance line. Twain is a five-time Grammy winner and the best-selling female country artist of all time. "The electricity that surrounds her stirs up emotions with heartfelt messages and moves millions of people around the world," Marsha Brooks, VP-marketing and business development for Coty Beauty …
Living The Poetry Of Exceptional Advertising
Tom Asacker points to a poignant comment left on Tom Peters' blog by AJ Hoge. "People are moved by greatness...by madness...by beauty and magic and love and terror. Perhaps business people should junk the language and thought patterns of business …
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Positive Use Of A Powerful Medium
from NY Times: Maurice L …
Dawn Doing Good
Dawn is running a cause-related marketing program backed by TV advertising. In the spots no dishes are cleaned. Instead ducks soiled by industrial waste are cleaned. According to Dawn's SaveADuck.com web site, it takes fifteen bottles of Dawn to save one duck from the horrors of an oil spill. The site also points out that half a million birds die each year from oil spills, leading me to think that the wildlife …
Some Perspective Please
Ben McConnell and Jackie Huba have extended the idea of citizen journalism to the field of marketing. On their blog, Church of the Customer, they wax poetic about where they see this new development going. "Traditional media structures are undergoing vast molecular changes that decentralize their power, diminish their reach and usurp their authority. This bubbling stew of change is creating the DNA for a new forum …
The Official Flavor Of Fox News
from The Onion: Ben & Jerry's, the Vermont-based ice-cream manufacturer known for its progressive social mission, held a press conference Monday to introduce a new flavor celebrating Academy Award winner Michael Moore. The Waffle Truth will honor the dynamic visionary by combining premium vanilla ice cream with strawberries, chocolate-covered waffle-cone bits, and a hint of cinnamon. According to Ben & Jerry's press …
Free Range? No. Free? Yes.
Hungry bargain hunters take notice. McDonald's is giving away free food. According to USA Today, McDonald's expects to hand out 4 million free samples of its Chicken Selects strips this weekend. "People still think of us as a burger place," says Wade Thoma, vice president of U.S. menu management. "It will take a long time to convince people we're a great chicken place, too." …
Muckrakers In The Making
I'm pleased to announce the presence of two new highly accomplished contributing writers, Danny G. and Wade Sturdivant. Danny G. is perhaps best known for his sometimes biting coverage on Talent Zoo. Wade is an Associate Creative Director at DDB Chicago. I'm excited by this development for several reasons. For one, advertising, like any news room, is a totally collaborative environment. And four minds/voices are …
