Thanks to Adfreak for clearing up the whole iwantmyvacation.com thing. Los Angeles agency davidandgoliath is running prime time TV for a brand that never gets mentioned in the spots. The web address is all viewers have to go on, and this viewer has been too busy of late to properly look into it. After a few clicks around the campy web site one is delivered to the Universal Studios Orlando Resort & Theme Park site. …
Wading Through The Web
I just entered Wade's minimalist (in a good way) web site by chance, caught as I was by the telling Google AdSense header, "A Copywriter's Copywriter." So, I clicked. This is what I brought back to share with you: Only a copywriter's copywriter would care enough to make something good from the pains of legalese. …
So Sorry
from New York Times: The creators of a fake advertisement for the Volkswagen Polo car that circulated on the Internet have apologized and promised not to repeat it, Volkswagen said on Monday. The so-called viral ad, which was not authorized by Volkswagen or its advertising agencies, shows a suicide bomber detonating his explosives in a Polo parked outside a busy cafe, only to have the car absorb the blast. The …
Life Is Good
Our minds are elsewhere this week, as our personal lives are changing dramatically for the better. Shawn and Terri are the proud parents of a baby boy! Tristan Reese Hartley born 1/29/05 - 12:29pm 6lbs 1oz 19" And while my news hardly compares with the Hartley clan's, I am thrilled at the prospects of my new job, which I begin tomorrow. …
Next Exit
One of the things I like about driving across country are the regional brands one encounters along the way. This morning I woke in Asheville, NC--after driving in from Chicago--and made my way to Port City Java for my iced quad espresso. It was great. A few hours later, I pulled over in Columbia, SC for one country steak biscuit and one country ham biscuit at Bojangles. If you enjoy salty, buttery dishes, Bojangles …
HGTV Goes All Out
HGTV knows how to execute a winning promotion. Their annual Dream Home giveaway is a true classic. Of course, so is McDonald's annual Monopoly game. What sets this promo apart is the aspirational nature of the prize--a million dollar home, not free fries. I also like how Lending Tree is coming in with $250,000 in cash. Otherwise, the taxes alone on a prize like this could make living in the home a real obstacle. …
Total Brand Supremacy Only Acceptable Answer In Cinci
Stuart Elliot writing in NY Times: Madison Avenue is responding to the planned acquisition of Gillette by Procter & Gamble with a mix of anxiety and eagerness. There is anxiety because the deal will turn Procter, the world's largest advertiser, into the biggest marketer of consumer products, with total sales at $60 billion a year, overtaking its longtime rival, Unilever. Procter's growing clout is being regarded …
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Marketing Greater Than Or Equal To Selling
"By proclaiming that 'markets are conversations,' and that talking with customers is the ultimate marketing methodology, Cluetrain ignores this important truism from Rene Descartes: 'To know what people really think, pay regard to what they do, rather than what they say.' That …
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