The Yin Yang Of Yuengling Appreciation

In the mid-1980s I was a college student in Lancaster, PA. As such, locally produced beers like Yuengling and Rolling Rock were a regular part of my party diet. They were also incredibly cheap back then, like nine bucks a case.
Over time, I acquired a taste for finer things and turned to Anchor Steam, Pilsner Urquell, Sierra Nevada, Fat Tire, Bells, Three Floyds and so on. Now that I’m back on the East Coast, I’ve taken notice of Yeungling’s much expanded presence here and come full circle in my beer tastes, once more enjoying the malted beverage from the decidedly working class town of Pottsville, PA.
By the way, the banner above is provided on the brewery’s site, for brand evangelists like me to freely post. Good move, Yuengling.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.