from Wired: Yahoo is preparing to introduce a new service that blends several of its website's popular features with two of the internet's fastest-growing activities -- blogging and social networking. Yahoo is testing the hybrid service, called Yahoo 360, with a small group of employees. The service is designed to enable Yahoo's 165 million users to pull content from the website's discussion groups, online photo …
One Love
from New York Times: The Pepsi-Cola Company, long famous for elaborate, expensive spots stuffed with celebrities, music and special effects, is forgoing them for the multimillion-dollar Pepsi One campaign, now getting under way. The TV commercials that helped introduce Pepsi One, which ran from 1998 to 2001 during high-profile programs like the Super Bowl and featured stars like Cuba Gooding Jr. and Kim Cattrall, are …
Shoulda Coulda Woulda
from Adweek: BBDO is moving its campaign for the Peace Corps to outdoor media, marking the first time the volunteer service organization has used that outlet, the shop said. The Atlanta agency's ad will be placed on billboards and transit shelters in 27 markets, including Washington, D.C., Philadelphia, San Francisco, Detroit and Atlanta. The Peace Corps relies on donated space for its advertising. …
Oh, Grow Up
from Manchester Online: Adverts featuring a giant blob of Marmite spread left children "terrified" and having nightmares, it emerged today. The TV commercials centre around a large brown "amorphous" object described as reminiscent of the monster from the 1950s science fiction film The Blob. Six viewers lodged complaints with the Advertising Standards Authority (ASA) about the commercials. They said the adverts had …
Hunter Douglas Turns On Its Lovelight
Here's one ad from Cossette Post's new print campaign for Hunter Douglas …
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John, Is That You?
According to San Francisco Chronicle, the city of Oakland plans to introduce a new weapon in its fight against prostitution: shame. Those caught by surveillance cameras and convicted of solicitation will be at risk of having their faces plastered on bus stop signs or even 10-foot by 22-foot billboards. Clear Channel is providing the advertising space. "I tell people who say to me that prostitution is a victimless …
A Marriage Of Social Activism And Aesthetic Innovation
from USA Today: "The world does not need another clothing line," U2 frontman Bono pronounces. But the self-described "big-mouth Irish rock star" and his wife, Ali Hewson, are entering the fashion universe with their collection, Edun, co-created with designer Rogan. Edun's earthy but chic duds, which are created from organic materials, are made in family-run factories in South America and Africa with fair-labor …
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Have Philosophy Will Travel
Given that I am from Omaha, and having plied my trade in several small markets, I always appreciate when the advertising press looks in on the excellent work being done far from Madison Avenue. Communications Arts does precisely that in its current issue, choosing to feature Indianapolis agency, Young & Laramore. Shiel Sexton headquarters, Indianapolis, IN The caption for the above piece reads: "It began as a …
