Burnett Lets Its Light Shine Down

from Lewis Lazare: On Wednesday, Leo Burnett formally launched a Musical Artist in Residence program in hopes of bringing today’s musical artists and the creative side of the advertising industry in closer harmony.
This week, Burnett welcomed its first musical group, the multi-platinum rock band Collective Soul.

Cheryl Berman, Burnett chairman and its outgoing chief creative officer, said having the musical artists in residence will help them get a better feeling for where the artists’ music can fit into ad campaigns in development.
While in residence, artists also will be able to explore how to create and license music specifically for advertising purposes.