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David Burn

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Are You Ready For The Participation Age?

"When the essence of marketing becomes the quality of the customer/corporate dialogue then the entire corporate culture changes and so does the world." -Robert Patterson Shel Israel, who is co-writing a book with The Scobleizer on business blogging, posted an interview with Sun's COO, Jonathan Schwartz. According to Isreal, Schwartz is the highest ranking blogger by title in the technology sector. He may also be the …

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Getting Jiggy With The Bloatosphere

Business Week is getting jiggy with the bloatosphere. Here's the lead to their feature on blogs. Monday 9:30 a.m. It's time for a frank talk. And no, it can't wait. We know, we know: Most of you are sick to death of blogs. Don't even want to hear about these millions of online journals that link together into a vast network. And yes, there's plenty out there not to like. Self-obsession, politics of hate, and the same …

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Core For Sale

Agencies build brands for clients everyday, but often overlook the careful construction of their own. Core, in St. Louis, is not one of those agencies. Core For Sale, an online store peddling Core-branded merchandise, is a unique way to build the agency brand, and showcase the design sensibility of its hyper-talented staff. core is a 19-person creative studio based in saint louis, missouri that started in 1995 as a …

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Ann Coulter Doesn’t Like How She Looks

One would think Ann Coulter would be thrilled to be on the cover of Time Magazine. But no. On Hannity + Colmes last night she claimed to not have read the article. She says she stopped at the "elongated funhouse photo." Well, you know, a hundred years of Madison Avenue advertising suggests that it's not a good idea to put an elongated funhouse photo of a girl next to -- if you're trying to sell a car or toothpaste. …

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Why Does “An Army Of One” Need My Son?

Sun Times advertising columnist, Lewis Lazare, explores the rigorous work being done by Leo Burnett on behalf of the Army. Gosh, it's gotta be tough -- crafting commercials that persuade parents to encourage their offspring to enlist in the Army, when almost every day we see and read of more carnage in Iraq. And Iraq, of course, is just one of the battlefields where American soldiers find themselves stationed in what …

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That Other Portland Agency With The Other Shoe Client

Steve Hall points to JohnsonSheen's new work for running shoe client, Brooks. But, I'm more interested in the Portland agency's self-promotional copy. SOME AGENCIES PARTY HARD, wear Armani, serve 12 kinds of martinis, and film with Spielberg's second cousin, because, well, he's Spielberg's second cousin. Not coincidentally, they make advertising that's shiny on the outside and empty on the inside. Then there's …

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