Adpulp
Advertising News and Know-How
By David Burn
from Chicago Tribune: Steve Dahl thought he could be at the forefront of the so-called podcasting trend, which was virtually unknown a year ago. Last month he began making his WCKG-FM 105.9 afternoon show available online as a digital audio file, so those with iPods and other portable media devices can download them and listen at leisure around the world. But this re-purposing of Dahl's show has come to an abrupt …
Continue Reading about Legally Speaking: Streaming > Podcasting →
By David Burn
A bunch of fat cat ad execs descended upon the Fairmont Southhampton hotel in Bermuda this week, as part of the 4As management conference. Stuart Elliott of the New York Times was there. Madison Avenue was warned yesterday that it risked being marginalized by profound changes in technology and demographics that are fundamentally changing the ways products are sold to consumers. "Get past the notion the advertising …
Continue Reading about If The Conusmer Is Boss, Where Does That Leave Us? →
By David Burn
from USA Today: Taking a marketing feud between the nation's two largest brewers to new heights, Northwest Airlines has tapped Miller Lite to replace top-selling Bud Light on all of its flights worldwide. Northwest and Northwest Airlink …
By David Burn
Another fake blog has reared its hideous head. This time P+G is the culprit. I understand, and can even sympathize with clients wanting to jump on the blog bandwagon. But please, will someone from the agency sector please help these clueless marketers do it right? Wrting tripe is not doing it right. Posted by "Rose" at sparklebodyspray.com: I am SO into poetry these days. It was, like, the rap music of the ancients, …
By David Burn
from Ad Age: In its latest bid to attract teenage males, Gillette Co.'s Tag body spray is offering them a date with a 33-year-old married woman -- MTV reality star Carmen Electra -- with bidding so far topping out at $17,200 on eBay. Males ages 15 to 20 are eligible for the date with Ms. Electra, born Tara Leigh Patrick near Cincinnati. Winner of the auction receives an all-expense-paid trip to Los Angeles to have …
By David Burn
The Huckabees corporation is dedicated to bringing value to communities across the country and the world. While our low retail prices are one way that we accomplish this goal, it is our commitment to our shared values as Americans that is the guiding principle we rely on to guarantee success. Okay, I know I'm a little slow, but I finally watched I Heart Huckabees last night, thanks to our trusty Netflix account. …
Continue Reading about Everything Is Connected And Everything Matters →
By David Burn
from USA Today: Delta Faucet announced recently that it would spend 60% more on advertising this year than last. Delta's media blitz is designed to alert consumers to nearly a dozen products it will debut next week at the National Kitchen & Bath Association trade show in Las Vegas. At the show, Delta will try to entertain and entice plumbing and building professionals at a haute couture-style fashion show with …
Continue Reading about Wearing Your Facuets On Your Sleeve →
By David Burn
All sorts of interesting characters are writing books these days. As previously reported here, Dr. Angus has a diet book out. Now soap stars are getting in on the act. from New York Times: A little more than a year ago, Marcie Walsh decided to write a mystery novel. It was a big step, considering that she was a college student and part-time receptionist. Also, she had picked up a rare disease after being thrown into …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer