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Dan Goldgeier

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GM Embraces Social Media. Now It’ll Regain Market Share.

All an ailing brand needs is some social media to help it out, right? That's what GMnext is for. Information Week has the story: GM, like many automakers, is faced with declining sales as credit tightens and gasoline prices rise. The company lost $15.5 billion in its second quarter. Johnson hopes the new media efforts will, at the very least, create a loyal base of potential customers who will be inclined to choose …

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I Am An Antichrist, But I Like Butter

I was too young for Punk, but still, seeing Johnny Rotten push butter on TV does seem a bit odd. The Guardian has more: One-time punk pin-up and sometime anarchist John Lydon has mellowed further into middle age by starring in a £5m TV campaign for Country Life butter. The campaign, available to watch exclusively at MediaGuardian.co.uk, marks the first time the 52-year-old has appeared in a TV commercial. "People …

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Clash Of The Titans

Most people in advertising love Wieden + Kennedy. Most people in advertising love Starbucks. Apparently, the two don't feel the love for each other. Ad Age has the scoop: "Wieden always felt like it was a one-way relationship," said an executive familiar with the matter. "They felt like they presented a way to drive the brand forward, and Starbucks wasn't receptive." The agency wouldn't comment beyond its statement …

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An Actual Client Who Actually Likes Creative. Maybe.

MediaPost reports on a Unilever exec who had some interesting things to say at Advertising Week: In the continuing tug-of-war between what drives the train--creative or media--a top Unilever executive Thursday came out in favor of creative. While there is an argument that lackluster ads can still deliver a message with shrewd placement, Babs Rangaiah said if the creative does not drive demand, a strong media plan is …

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Negative Ads Aren’t Limited To Political Campaigns

My new column for Talent Zoo takes a look at negative ads--both in political campaigns and consumer marketing. A psychologist could explore the pathology more in-depth than I could, but the basic fact is that negativity sticks in the brain. It has an immediate, visceral impact. Compliments are fleeting, but insults sting for years. You need not have been a high school outcast to understand the long-lasting effects of …

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Financial Meltdown To Hit Online Ad Market

The financial mess we're facing will have lots of consequences for the ad industry. BusinessWeek takes a look at a slowdown affecting one of the hotter sectors in the biz: online advertising. Even before the financial market malaise took a turn for the worse with the bankruptcy of Lehman Brothers, Bank of America's (BAC) purchase of Merrill Lynch (MER), and the government bailout of AIG (AIG), researchers were …

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