I Am An Antichrist, But I Like Butter

I was too young for Punk, but still, seeing Johnny Rotten push butter on TV does seem a bit odd. The Guardian has more:

One-time punk pin-up and sometime anarchist John Lydon has mellowed further into middle age by starring in a £5m TV campaign for Country Life butter.
The campaign, available to watch exclusively at MediaGuardian.co.uk, marks the first time the 52-year-old has appeared in a TV commercial.
“People know I only do things that I want to or that I believe in and I have to do it my way,” said Lydon on deciding to appear in the TV ad.
“I’ve never done anything like this before and never thought I would, but this Country Life ad was made for me and I couldn’t resist the opportunity.”

See the commercial here.
So who’s left in the “I’ll never shill for a product, ever, ever” club? Anyone?