If you're looking for tips on how to be a lean, mean marketing machine in the current downturn, who better to provide that advice than a global agency that's owned by a conglomerate? A new website, Ogilvy On Recession, offers downloadable booklets and advice on what companies need to do to survive in tough times. Bernama.com has more: "The series of seven booklets highlight strategies and tactics across different …
Bad News Travels Fast Via Twitter
Those of you on Twitter can now follow ad agency layoffs via @adagencylayoffs. Not sure who's behind it, but this is the kind of thing Adweek and Ad Age used to report on. For ad folks, it seems that Twitter is used for both original pontification and links to blog posts and other media. You can also get tips on good gossip by following @AgencySpy. Or follow your favorite AdPulp …
Jack Myers Paints A Bleak Picture
From what I understand, people tend to listen and respect Jack Myers. Writing on The Huffington Post, he says things in Ad Land don't look good, and may stay that way for a while: While I have been a bear on the 2009 media economy since 2007, I'm joining the chorus of forecasters who are expecting the market to be far more negative than originally anticipated. If current projections hold, advertising revenues will …
Give The Gift Of Diesel
It's a pretty large-sized stocking stuffer, but you can commemorate some international advertising strangeness with Diesel: XXX Years of Diesel Communication. From the website of Rizzoli, the book's publisher: Diesel was one of the first fashion labels to break the classic rules of advertising and market itself with irony and humor. Its longtime slogan "For Successful Living" defined Diesel's insouciant image as …
A Cup Of Smack Talk
In Seattle, right near Starbucks' headquarters, McDonald's makes it very plain how they feel: From The The Seattle Post-Intelligencer: Earlier this year, McDonald's started unsnobbycoffee.com to promote the launch of espresso drinks in the Seattle market. Will Starbucks respond in kind? Unlikely. While the coffee wars received much media and Wall Street trumpeting this year, Starbucks has been mostly silent, …
A New Twist On The Ol’ Agency Holiday Card
Miami agency Turkel decided to do some recycling this year for its holiday cards. Literally. The agency collected old and used greeting cards, like the one below, and mailed them out to their clients with the notion that Old cards can be recycled, but not old ideas. There's also a a companion website where visitors can send their own "old" e-cards. …
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Car Dealer Pushes The Metal–And The Boundaries
O.C. Welch, the owner of a Ford/Lincoln/Mercury dealership in Hardeeville, SC, is clearly fighting for his livelihood. His new radio spots spell it out: From WTOC in Savannah: Saturday, five radio spots began running. One is titled, "Wake Up America." "One thing I wanna ask you, with those Japanese cars. Even when they are brand new, how come they don't smell like a new car? They are rice ready, not road ready," …
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It’s A Screwed-Up Industry, Charlie Brown
Someone had to do it, but I'm not sure who. …
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