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Over at Bnet, Jim Edwards highlights a recent letter sent by Cyrus Mehri and the NAACP to marketers regarding diversity, and the lack thereof, in general market ad agencies. Here's a bit of what Jim wrote: Here's what is likely to happen next: Not wanting to appear racist or get sued, these companies will tap executives to work with Mehri. There will be lots of meetings. The meetings will set hiring goals in each …
Continue Reading about Getting A Colorful Reminder Of Who Does The Work →
I just really like this Benjamin Moore print campaign from Cramer-Krasselt. My clients would probably say it's too hard to read, has too many words, doesn't show an actual painted room, and would object to the phrase "love child." …
Continue Reading about A Campaign That’s More Than Wallpaper →
Delta Airlines is once again being pitched, according to Adweek: Sources identified the contenders as Omnicom Group's BBDO, Publicis Groupe's Saatchi & Saatchi, WPP Group's Ogilvy & Mather, Interpublic Group's Deutsch in and independent Wieden + Kennedy. The latter is pitching from its Portland, Ore., headquarters, the rest from their offices in New York. What's interesting about that list is that BBDO's Atlanta …
Continue Reading about Delta Is Headed Somewhere Else, Again →
Watching Jon Stewart grill Jim Cramer last week, I started thinking why more of us don't ask tough questions, particularly in the ad industry. In advertising, the answers to marketing challenges don't often come easily. You have to dig, to prod, to challenge conventional wisdom. And the beautiful yet exasperating truth is that there are always many, many solutions to a marketing problem. So be wary of anyone in the …
When it first came out a couple of years ago, I went out a bought a copy of Made To Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath. It's just been updated to include extra "sticky" advice, so if you haven't checked it out, now's a good time. Because the book is chock full of examples--from marketing ideas to urban legends that never go away. The Heath brothers dissect all these examples to …
Continue Reading about Made To Stick: Worth Sticking On Your Shelf →
Scour the news a bit and you'll find that ADDY awards are given in markets across America, big and small. And in smaller markets, they tend to be a bigger deal. So congrats to Sundog in Fargo, North Dakota for this Best in Show winner at the Fargo-Moorhead Addy Awards: The West Fargo Pioneer has more: Best-of-Show honors went to a television commercial created by Sundog titled "Michigan State Leaf Commercial," …
Barack Obama is a skinny dude, and a bit of a health nut from what I hear, so I'm not sure this new German frozen food will appear on the White House menu. Der Spiegel has more: We noticed that American products and the American way of eating are trendy at the moment," Judith Witting, sales manager for Sprehe, told SPIEGEL ONLINE. "Americans are more relaxed. Not like us stiff Germans, like (Chancellor Angela) …
Since FreeCreditReport.com is not free, is sponsored by Experian, and pays The Martin Agency a gazillion dollars to flood the airwaves, the FTC decided to strike back by promoting AnnualCreditReport.com, the service that legitimately lets you access a free credit report per year from each of the Big 3 credit services. I'm guessing the FTC's budget is a little lower. …
Continue Reading about The FTC Strikes Back At Not-FreeCreditReport.com →
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