Made To Stick: Worth Sticking On Your Shelf

When it first came out a couple of years ago, I went out a bought a copy of Made To Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath.
It’s just been updated to include extra “sticky” advice, so if you haven’t checked it out, now’s a good time. Because the book is chock full of examples–from marketing ideas to urban legends that never go away. The Heath brothers dissect all these examples to explain why some pervade our consciousness.
One of the most valuable tools ad people have is the ability to look at ideas, or a client’s business, in a totally new light, and this book serves to help you do that. It’ll stimulate your thinking and give you great examples from all parts of culture to learn from–not just ad concepts.
Special thanks to FSB associates for providing me a copy to review.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.