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A Campaign That’s More Than Wallpaper

I just really like this Benjamin Moore print campaign from Cramer-Krasselt.
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My clients would probably say it’s too hard to read, has too many words, doesn’t show an actual painted room, and would object to the phrase “love child.”

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.

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Comments

  1. Cory O'Brien says

    I like this campaign as well. For a paint company that’s trying to be hip, they did well for giving their ads a bit of a lifestyle feel. Sure, they’re hard to read and the words are a little edgy, but that’s what their target market wants, so this works well for giving it to them.